June 30, 2009 - Slow sales of Sega’s mature Wii offerings are not holding the company back from releasing more.
Gary Dunn, Sega’s MD of European development, told Gameindustry.biz the company still enjoys taking risks on the kid-friendly console.
“You have to push boundaries and explore. I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega,” said Dunn.
“We’re taking a look at the resources we have now. We’ve got money to invest in development, we’re just considering where to invest it next,” he added.
Not all was lost, however. The House of the Dead: Overkill, while having initially poor sales, rebounded nicely after several discounts.
“House of the Dead: Overkill was a profitable title for us,” Dunn said.
I thought Madword was a great title, just too damn short to purchase. What I call a AAA Rental.