Undaunted by uneven sales of mature-rated Wii games, Bethesda is storming into the breach with an unannounced mature game for Nintendo’s blockbuster console. In http://www.gamesindustry.biz/articles/bethesda-next-to-target-mature-wii-marketa new interview with Games Industry, Bethesda’s European managing director Sean Brennan made no bones about his firm’s plans. “We are going to make an announcement on a really big Wii game this year, we’ve got a couple of other things in the pipeline,” said Brennan in the interview.
Bethesda appears to only be interested in the mature corner of the market. Brennan expressed no interest in casual titles or the minigame collections that currently fill shelves in the Wii sections at retail. He admits that mature-rated games may only be directed at five-percent of the Wii base, but Brennan sees that as an opportunity instead of a hindrance. “If it’s five-percent of the market and you can own that space it’s worth doing because you can achieve volume,” said Brennan.
Up to this point, Bethesda has been primarily focused on delivering high-quality hardcore games to audiences on the Xbox 360, PlayStation 3, and PC. Bethesda’s recent Fallout 3 was a monster hit. But the game maker’s decision to now target the Wii shows that Bethesda is not going to cede any corner of the market to its rivals. If it can foster the kind of heat, hype, and loyalty in the Wii space as it has with 360 gamers, Bethesda could have another hit on its hands with an entirely new audience. Wii gamers that lament the lack of hardcore, harder-edged games on Nintendo’s white box should only welcome this development