It’s a well known fact that the Playstation 3 costs a couple of bob more than it’s competitors, the Xbox 360 and the Wii. With Activision head honcho, Bobby Kotick recently scolding Sony over their price point and performance, it seems everyone but Sony themselves thinks the PS3 is over priced.
Just this week, Target stores in Australia were clearing stock of the 40 gig model PS3. Going for just $199 AUD ($160 USD), the unadvertised sale was quickly picked up by the Whirlpool forums and anarchy ensued. Within a matter of hours, the majority of PS3’s were absorbed by Target staff, with stragglers left to pick up the remaining stock.
What does this mean in business terms? Is this a premature sign that Sony are planning a new PS3 model, maybe making way for the Slim. Unlikely, given the size of the Australian gaming market. Something along these lines would be thought to first be trialed in the US, where it would make an impact.
Judging from recent analyst banter, they expect the PS3 to receive a price cut late this year in time for Christmas and the holidays. Gamerz Ink will be keeping a close eye on future sales activity, so stay tuned.